Home    Blog    FACEBOOK'S NEW LOGO BRINGS ITS BESIEGED FAMILY OF APPS TOGETHER
Home  |  Blog  |  FACEBOOK'S NEW LOGO BRINGS ITS BESIEGED FAMILY OF APPS TOGETHER

Blog

FACEBOOK'S NEW LOGO BRINGS ITS BESIEGED FAMILY OF APPS TOGETHER

Refreshed 'wordmark' signals to users—and regulators—that Facebook owns WhatsApp and Instagram

05. 11. 2019.

Facebook unveiled its new all-caps logo today as a way to unite its brands, and bring transparency to its ownership structure, even as top lawmakers move to untangle the company with an antitrust case that could break up the social network from WhatsApp and Instagram.

Facebook CMO Antonio Lucio showed off the new “FACEBOOK” wordmark in a blog post, describing the new font and color scheme. “This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences,” Lucio wrote.

Besides the unity of the newly designed corporate brand, Facebook has made “interoperability” a major goal, which CEO Mark Zuckerberg outlined at the start of this year. “You should be able to use any of our apps to reach your friends, and you should be able to communicate across our networks easily and securely,” Zuckerberg said during a call with Wall Street analysts in April.

“We’re also focused on developing products to help businesses reach people where they are,” Sheryl Sandberg, Facebook’s chief operating officer, said in a third-quarter earnings call with Wall Street analysts last month. “Stories are a great example and we’re continuing to see fast adoption across Facebook, Messenger, Instagram and WhatsApp.”

Facebook, Messenger, WhatsApp and Instagram combine to serve 2.8 billion monthly active users. The new wordmark incorporates the colors that represent all the properties—blue for the social network, green for WhatsApp and multi-colored for Instagram.

“These apps and technologies have shared infrastructure for years and the teams behind them frequently work together,” the Facebook design team wrote in its blog post about the new look. “This is the next step in our effort to be clearer about the products and services from Facebook.”

 

 

Sourse: AdAge

https://adage.com/article/digital/facebooks-new-logo-brings-its-besieged-family-apps-together/2212546?utm_source=ad-age-digital&utm_medium=email&utm_campaign=20191104&utm_content=hero-headline